> For the complete documentation index, see [llms.txt](https://docs.laso.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.laso.finance/the-company/how-it-started.md).
# How It Started
In 2021, there were very few crypto card options. [Crypto.com](https://crypto.com/us) had some traction. [Coinbase Card](https://www.coinbase.com/card), [MetaMask Card](https://metamask.io/card) and others didn't exist.
Enter Laso Finance's predecessor, Two Squared.
It was the non-custodial, no ID upload required, and built on [Lightning](https://lightning.network/). It launched at Bitcoin Miami 2021. I set up a table with a beautiful iPad sign.
Surprisingly, attendees walking by were not entranced by the engaging, trustworthy signage. However, the few attendees I did talk to were interested in the frictionless, privacy preserving signup process.
Instead of doubling down on that, I simply went back to work at Meta in the Virtual Reality Labs.
At the end of 2021, I left Meta to build crypto projects, nailing the picotop.
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